Launched in early 2024, Hash AI quickly emerged as a prominent player in the cryptocurrency market, boasting a top-300 ranking and a strong backing.
Recognising the need for a fresh identity to match its growth, Hash AI sought a rebranding and new website.
We collaborated with Hash AI to create a platform that would empower their community. Newcomers could easily learn about the project, while investors could participate in a community-driven token pool or rent nodes through an innovative decentralised application (DApp). A professional Litepaper was also a crucial component.
Following the launch of the new branding and website, we implemented a four-week social media strategy. This included providing engaging graphics and written content to ensure a seamless transition and promote the refreshed brand identity.
- Launched in 2024
- Top 300 Ranking Globally
- Raised $ 10 Million in Funding
Adam
CEO – Hash AI
“Working with Omni was a game-changer for Hash AI. Their team not only understood our vision but also provided exceptional creative solutions that resonated with our community. The rebranding process was smooth and efficient, and the new platform has exceeded our expectations. We're thrilled with the results and look forward to continuing our partnership”
Martin Kent
CEO – Brick Makeover
“Choosing Omni Group was hands down the best move for our business and we are continuing to achieve success and grow even further with their help!”
Martin Kent
CEO – Brick Makeover
“Choosing Omni Group was hands down the best move for our business and we are continuing to achieve success and grow even further with their help!”
HASH AI’s
Journey with Omni
Discovery Session
Our partnership with Hash AI began with a thorough discovery process. We delved into the company’s vision, culture, and goals, gaining a deep understanding of their unique identity. This insight enabled us to craft a brand document and strategy that resonated with their community.
Brand Concept
From concept to completion, we collaborated closely with the Hash AI team to develop a cohesive brand package. This included a distinctive logo, a compelling brand story, and a visual identity that aligned with their aspirations.
Website Redesign
Through brainstorming sessions and wireframing, we developed a user-friendly interface that showcased Hash AI’s value proposition. Our talented designers then brought this vision to life, creating visually stunning assets that complemented the brand’s aesthetic.
DApp Infrastructure
Beyond the website, we also refreshed other key materials, such as the DApp’s interface and the Litepaper. Our goal was to ensure a consistent brand experience across all touchpoints. We worked with Hash AI’s dev team to provide their community with an intuitive DApp.
THE RESULTS
Web Design Outcomes
Home
Tokenomics
About
Hash Today
Values
Learn
Given the close integration with the Hash AI token, we collaborated extensively with their development
team. This required a collaborative approach that aligned with their specific workflow.
Hash AI provided us with detailed specifications for DApp V2, including tokenomics, nodes, hardware,
and the community share pool with all their related functions. We then designed a visually appealing
Figma skin that served as a blueprint for the frontend development team.
Phase 1: We worked closely with the Hash AI team to understand the requirements and workflow of the DApp.
Phase 4: Our development team used the Figma blueprint to meticulously develop the DApp’s user interface.
Phase 2: Evaluate the detailed specifications for the new DApp and design a plan to create it efficiently.
Phase 5: We performed rigorous joint testing with the Hash AI team for system and feature validation.
Phase 3: We created a visual design framework for the DApp’s frontend in Figma, building a perfect UX/UI.
Phase 6: Together, we successfully launched the new DApp, complete with a full marketing launch plan from us.
BY OMNI’s STRATEGY
Deliverable Achievements
Logo
Design a new logo
along with appropriate
sizes and outcomes
Slogan
modernised brand
slogan with new branding.
Content Writing
Accompanied with new vision, mission and values.
Brand Identity
Design a distinctive brand pattern and colour palette.
Business Plans
Formatted, written and delivered. Full of business operations.
Company Roadmap
Evaluated the next 5 year roadmap and deliverables
Website
Custom multi page website developed under react.
DApp
Designed and delivered a new DApp interface for the Hash devs.
Community Hubs
Created reddit and discord community hubs and promoted.
Social Media Platforms
Launched additional social medias and created profiles.
GFX & VFX
Provided additional graphics and visual effects across socials.
Litepaper Pro
Early for White paper
document designed and written.
Challenges - Solutions
Delivering Under Pressure
Faced with a tight deadline of less than two months, our team sprang into action. Our expertise in
creative problem-solving proved invaluable.
We efficiently developed the new branding, from initial concepts to a polished brand package, within just
48 hours. This accelerated timeline allowed us to dedicate our full attention to the website design. We
immediately began creating engaging graphics and animations that would seamlessly integrate with both
the website and social media campaigns.
Key Soltutions to the challenges:
Digital Transformation
The Hash AI brand was living in 2010! Our digital transformation has future-proofed their digital presence.
IT Infrastructure Upgrade
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Value Generation
Growth at Hash AI was slowing down due to their stagnant techniques, our rebrand, website, and social transformation injected their growth with acceleration.
Streamlined Operations
“Too many cooks” – was one way to describe the internal marketing team at Hash AI. We helped them to streamline the teams process.
Digital Strategy
We devised a foolproof marketing strategy complete with training so the Hash AI team could carry out and implement our teachings.
Data Engineering
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Cloud Migration
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Digital Quality Assurance
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DIGITAL INFOGRAPHICS
Social Media
Results
Our team smashed it out of the park with this project!
We had a 2 month deadline to pull off a full-service package of; rebranding, website design and dev, DApp design and dev, social media, marketing strategy, and PR. This was one of our biggest transformations to date.
Working closely with the Hash AI team we pulled off an incredible full-suite digital transformation which has been raking in love and support from their community as well as accelerating growth and profits.
GET IN TOUCH
How can Omni help you?
FAQ
Questions you may ask, answered
We work with a diverse range of industries. Whilst we work with any industry, our specialities include; hospitality, technology, healthcare, retail, finance, and automotive. Our adaptable approach allows us to tailor our services to meet the unique needs of each client.
Getting a quote is easy! Simply visit our contact page and fill out the inquiry form. We’ll schedule a free consultation to discuss your project and provide a personalised quote.
We prioritise clear and consistent communication. You’ll have a dedicated point of contact who will keep you informed throughout the project. We also provide regular progress updates and are always available to answer your questions.
Our core values are creativity, innovation, integrity, and communication. These values guide our work and ensure we deliver exceptional results for our clients.
We have been helping businesses achieve their goals for over 10 years, with our team having experience for over 40 years. Our experience and expertise allow us to provide effective and reliable solutions.
Yes, we offer free consultations, plus a no-obligation quote, to discuss your project needs and determine how we can help you achieve your goals.
We are based in Nottingham, UK. We also serve clients remotely, so location is never a barrier to working with us.
We differentiate ourselves through our personalised service, comprehensive suite of services, and extensive experience across multiple industries and specialities. We focus on building long-term partnerships with our clients and delivering measurable results.
Yes, you can view our success stories online. We are proud of our work and happy to share examples of our successful projects.
We’re always looking for talented individuals to join our team. Please visit our LinkedIn page https://uk.linkedin.com/company/by-omni-group to view current openings and submit your application.
