CASE STUDY

Castle Gym

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Ayaz Malik

CEO

“The guys have designed and executed with perfection. I couldn't be happier with the quality of the brochure and the website. They levelled up the design and made the journey easy”

Trusted by 100+ Businesses

PROTEIN SHAKER

Journey with Omni

Discovery

The team at Protein Shaker invited us down to their HQ. We learnt the entire process from incoming stock, printing to delivery. From this we discussed the newly added custom clothing they’re adding to their operations. After further discussion we put forward the idea of launching a brochure and website.

Brochure

We meticulously examined every item in the collection, from the fabrics and colours to the sizes and styles. To make it easy for readers to find what they were looking for, we organised the products into clear categories and even curated featured sets. We also provided a brief overview of the company and other products. 

Website

With the brochure’s foundation in place, building the website was a breeze. Having all the necessary details at our fingertips, we could focus on the creative aspects. Our design team crafted visually stunning animations to showcase the shakers and clothing, which we then leveraged for our social media campaigns.

Social Media

To ensure a seamless transition to our new website and store, we partnered with Omni for a limited-time social media takeover. During this campaign, we created eye-catching announcement graphics, engaging interactive stories, and a completely revamped profile look.

THE RESULTS

Key Outcomes

BY OMNI’s STRATEGY

Deliverable Achievements

Branding

Created a logo, slogan, colours, typography and more.

Website

Provided a forward thinking e-commerce store.

Content Writing

Full content writing for business docs, social media and web.

Social Media

Reskinned social media profiles and provided content.

Brochure

Designed, written and printed 10+ page brochure.

Media Writing

Wrote PR pieces for large crypto and motor channels

Events

Organised hosting panels on events and stands

Print

Provided flyer, business cards, banners and more.

Hiring

Assisted with interviewing, and hiring new staff

Partnerships

Handled reaching out and finding partners for video content.

CHALLENGES

Key solutions to the challenges

Castle Gym Nottingham was a hardcore gym that has now evolved into a modern day, soon to be super
gym, the new Castle Gym required a makeover without losing its history and values.

Social Media

We manage Castle Gym’s social media presence over 6 platforms, gathering a combined following of over 10,000 people.

Website

Fully custom-built innovative fitness website, designed, written, deployed, and back-end management system. Deployed all-new content and SEO management.

Partnerships & PR

Securing key business and brand partnerships. Managing external agency relationship management for PR, and coordinating with multiple third parties for the design and launch of the new Castle Gym.

Event Management

We have successfully executed 10 events from design, to planning and execution. Including the famous farewell event to celebrate the final days of the old Castle Gym Nottingham.

Results

Castle Gym is prepped and primed to relaunch with a bold, innovative new look, and a physical location the likes of
Nottingham has never seen before! Are you ready…?

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FAQ

Questions your might love to ask, we have answered

Luke is a seasoned entrepreneur and business owner with over 10 years of experience across multiple industries. He has pioneered and led worldwide companies as well as growing local businesses into national businesses.

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