Branding is the soul of your business, the melody to your favourite song, the foundations to a new skyscraper.
In a competitive world, your brand is the siren that attracts people to your company, making it relatable, memorable, and trustworthy. It encapsulates your company’s identity, values, and culture.
Good branding is the difference between a one-off interaction and a loyal lifetime connection.
Martin Kent
CEO – Brick Makeover
“Choosing Omni Group was hands down the best move for our business and we are continuing to achieve success and grow even further with their help!”
Martin Kent
CEO – Brick Makeover
“Choosing Omni Group was hands down the best move for our business and we are continuing to achieve success and grow even further with their help!”
Martin Kent
CEO – Brick Makeover
“Choosing Omni Group was hands down the best move for our business and we are continuing to achieve success and grow even further with their help!”
More Than a Just a Logo
Branding is so much more than a logo, it’s the artistry of your colour palette, the thought process behind your name! Your brand guides the way people feel about your business
Think about baking (everybody loves cake!), cakes have layers, and so does your branding. Whilst every brand will have the same ingredients, a logo, a name,
colours, typography, copywriting, the recipe and the flavours are different for every business. You don’t just chuck it all in and hope for the best, you think about how those ingredients are going to compliment each other, what order you mix them in, and how long to bake them. It’s the recipe (the strategy!) behind a brand that makes it truly iconic and memorable. We’re experts in choosing the right ingredients and baking them to perfection, without a soggy bottom in sight.
We don’t settle for anything less than “yes that’s it”. Whether it’s building brands from the ground up, jumping in for a rebrand, or just grabbing a slice of the branding cake, our experts have the depth and confidence to get the job done right.
BY OMNI’s
Branding Playbook
STRATEGY
Strategy is the essential foundation of your brand. It’s the why. The reasoning behind what your want your brand to portray, to make people feel, to show the world. If you can’t answer the why, you’re not ready to build your brand. But, we can help! With years of brand strategy under our belts we can craft industry-leading brands.
TYPOGRAPHY
The most underrated part of your branding! (In our humble opinions). Typography is overlooked by so many, but think of leaders like Disney or Coca Cola! They certainly weren’t using Arial so neither will we. Typography embodies a significant part of the look and feel of your branding, every word plays a part in the bigger picture of your brand.
COLOURS
Colour science! Our creatives love to unleash their nerdy side by diving deep into the real meaning behind the colours that will represent your brand. We meticulously design a colour palette that embodies your tone of voice and your values through colour harmony. Our guidelines will show you how to maximise using your colours to create a lasting impression.
NAME
What’s in a name? Well, a lot actually. Crafting a name that encompasses everything you want your business to stand for can be the most difficult step. But, for our wicked wordsmiths, helping you find the perfect name is what they do! Your name will be the identity of your business going forward so we take the time to really hit the nail on the head.
LOGO
A logo is so much more than meets the eye. It’s like your company’s dating profile, giving people those initial feelings about you. With the help of our creatives, we’ll design a logo that gives off excited butterfly feelings instead of – ew, swipe left. From creating small business logos to world-leading brands, we’re ready for you.
COPYWRITING
Our creative copywriters use their linguistic expertise to craft your tone of voice to seamlessly align with your overall branding, reflecting your brand personality and resonating with your audience. Your slogan, mission, vision, and values will encompass everything from the impact you make on the world to the corporate culture within your community.
BY OMNI’s
Rebranding Process
Rebranding can be an extremely personal process, especially if you build your initial brand yourself. It can be hard to rebrand the very thing that you’re known and loved for so long. However, sometimes that attachment to what you have can cloud your judgement of needing a fresh look and feel.
Having a professional, external set of eyes can help you to see the potential that a rebrand could bring you and your business. It can propel your business into the 21st century. It’s time to take press pause on the past and let your brand soar into the future.
Has your business outgrown your branding? Do you feel like it isn’t giving off the right message anymore? Or perhaps your branding just feels outdated. It’s time to call in the professionals for a rebrand.
Our team carefully looks into your existing brand identity and strategy. Using a discovery session with your team, we undergo a process that we have perfected over the years to create a new look and feel for your brand.
You get access to our full team of professional creatives, strategists and copywriters. Together we analyse your old brand and create the brand you deserve. Whether it’s a logo update or a full rebrand, let’s start with chat over a coffee.
Castle Gym Old
Castle Gym Nottingham came to Omni Group with 40 year old branding that gave off masculine, old, hardcore energy, it was very male dominating and limiting their potential. The positive aspect they wanted to retain was the community feeling behind their name and history.
The Rebranding Process
Together, we looked at what they wanted to achieve, their goals and aspirations, what audience they want to target, and how they saw themselves in the future. Rebranding isn’t all about new everything, we also looked into what parts of the old branding were important to keep.
Castle Gym New
Castle Gym wanted to be more inclusive and level up their brand to cover not just bodybuilding and hardcore training but all types of training and people from all walks of life. We created a new logo, typography, colour palette, and brand identity that encompassed all of this in one incredible new package.
FAQ
Questions your might love to ask, we have answered
Branding is more than just a logo; it’s the complete experience your customers have with your business. It encompasses your values, personality, visual identity, and messaging. A strong brand differentiates you from competitors, builds customer loyalty, and ultimately drives business growth. It communicates who you are and what you stand for.
We offer a full suite of branding services, including:
- Logo design
- Business naming and brand strategy
- Brand identity development (including typography, colour palettes, and visual guidelines)
- Brand messaging and tone of voice
- Brand guidelines creation
- Brand audits and refreshes
Our process begins with in-depth research to understand your business, target audience, and competitive landscape. We then develop a brand strategy that defines your core values, brand personality, and key messaging. From there, we create visual elements like your logo, colour palette, and typography, ensuring they align perfectly with your overall brand strategy.
Branding costs vary depending on the scope of the project and the specific services you require. A simple logo refresh will be less expensive than a full brand identity overhaul. We offer customised quotes based on your unique needs and budget. Contact us for a free consultation to discuss your project.
The timeline for branding projects varies depending on the complexity and scope. A typical project can take anywhere from a few weeks to several months. We’ll provide you with a detailed timeline at the beginning of the project, and we’ll keep you updated on our progress throughout the process.
We can definitely help! We offer a range of individual branding services, so you can choose the ones that best meet your needs. Whether you need help with brand messaging, visual guidelines, or a brand refresh, we can tailor our services to complement your existing brand assets.
Yes, we offer logo design as a standalone service. Our talented designers can create a unique and memorable logo that represents your brand effectively.
We believe in a collaborative and strategic approach to branding. We work closely with you to understand your vision and goals, ensuring that the final brand identity accurately reflects your business and resonates with your target audience. We combine creativity with strategic thinking to create brands that are both beautiful and effective.
Several signs might indicate the need for a rebrand, such as:
- Your current branding feels outdated or irrelevant.
- Your target audience has changed.
- Your business has evolved or expanded its offerings.
- You’re struggling to differentiate yourself from competitors.
- Your brand messaging is unclear or inconsistent.
The first step is to contact us for a free consultation. We’ll discuss your business, your goals, and your branding needs. This will allow us to understand your project scope and provide you with a tailored proposal.
