Branding is the soul of your business, the melody to your favourite song, the foundations to a new skyscraper.
In a competitive world, your brand is the siren that attracts people to your company, making it relatable, memorable, and trustworthy. It encapsulates your company's identity, values, and culture.
Good branding is the difference between a one-off interaction and a loyal lifetime connection.
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Branding is so much more than a logo, it’s the artistry of your colour palette, the thought process behind your name! Your brand guides the way people feel about your business. Behind every iconic brand, they will have started with a deep dive into the business, its goals, the industry, the team that built it.
Think about baking (everybody loves cake!), cakes have layers, and so does your branding. Whilst every brand will have the same ingredients, a logo, a name, colours, typography, copywriting, the recipe and the flavours are different for every business. You don’t just chuck it all in and hope for the best, you think about how those ingredients are going to compliment each other, what order you mix them in, and how long to bake them. It’s the recipe (the strategy!) behind a brand that makes it truly iconic and memorable. We’re experts in choosing the right ingredients and baking them to perfection, without a soggy bottom in sight.
With a proven track record, we seamlessly link strategy with creativity to build limitless brands that will grow and build strong connections. We don't settle for anything less than “yes that's it”. Whether it’s building brands from the ground up, jumping in for a rebrand, or just grabbing a slice of the branding cake, our experts have the depth and confidence to get the job done right.
Over the years, Omni Group has refined a process that consistently delivers professional and exceptional brand designs, fostering a sense of trust.
We guarantee that your brand identity not only flourishes and sets industry standards but also maintains consistency across all platforms.
Ultimately, our playbook will guide you to success!
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Creating an initial strategy allows us to listen to you and truly understand your business. We identify the impact you want your brand to have, how you want people to feel, what vibe you want your business to give off, the connections you want to build. Building this foundation gives us the best start to your branding journey.
What’s in a name? Well, a lot actually. Crafting a name that encompasses everything you want your business to stand for can be the most difficult step. But, for our wicked wordsmiths, helping you find the perfect name is what they do! Your name will be the identity of your business going forward so we take the time to really hit the nail on the head.
A logo is so much more than meets the eye. It’s like your company’s dating profile, giving people those initial feelings about you. With the help of our creatives, we’ll design a logo that gives off excited butterfly feelings instead of - ew, swipe left. From creating small business logos to world-leading brands, we’re ready for you.
The most underrated part of your branding! (In our humble opinions). Typography is overlooked by so many, but think of leaders like Disney or Coca Cola! They certainly weren’t using Arial so neither will we. Typography embodies a significant part of the look and feel of your branding, every word plays a part in the bigger picture of your brand.
Colour science! Our creatives love to unleash their nerdy side by diving deep into the real meaning behind the colours that will represent your brand. We meticulously design a colour palette that embodies your tone of voice and your values through colour harmony. Our guidelines will show you how to maximise using your colours to create a lasting impression.
Our creative copywriters use their linguistic expertise to craft your tone of voice to seamlessly align with your overall branding, reflecting your brand personality and resonating with your audience. Your slogan, mission, vision, and values will encompass everything from the impact you make on the world to the corporate culture within your community.
Rebranding can be an extremely personal process, especially if you build your initial brand yourself. It can be hard to rebrand the very thing that you’re known and loved for so long. However, sometimes that attachment to what you have can cloud your judgement of needing a fresh look and feel.
Having a professional, external set of eyes can help you to see the potential that a rebrand could bring you and your business. It can propel your business into the 21st century. It’s time to take press pause on the past and let your brand soar into the future.
Has your business outgrown your branding? Do you feel like it isn’t giving off the right message anymore? Or perhaps your branding just feels outdated. It’s time to call in the professionals for a rebrand.
Our team carefully looks into your existing brand identity and strategy. Using a discovery session with your team, we undergo a process that we have perfected over the years to create a new look and feel for your brand.
You get access to our full team of professional creatives, strategists and copywriters. Together we analyse your old brand and create the brand you deserve. Whether it’s a logo update or a full rebrand, let’s start with chat over a coffee.
Castle Gym Nottingham came to Omni Group with 40 year old branding that gave off masculine, old, hardcore energy, it was very male dominating and limiting their potential. The positive aspect they wanted to retain was the community feeling behind their name and history.
Together, we looked at what they wanted to achieve, their goals and aspirations, what audience they want to target, and how they saw themselves in the future. Rebranding isn’t all about new everything, we also looked into what parts of the old branding were important to keep.
Castle Gym wanted to be more inclusive and level up their brand to cover not just bodybuilding and hardcore training but all types of training and people from all walks of life. We created a new logo, typography, colour palette, and brand identity that encompassed all of this in one incredible new package.
This entirely depends on what deliverables you want in the package, from just a logo to a full branding pack, the timeframe will differ. We generally advise it is a minimum of 6 weeks.
Branding offers multiple benefits for your business. It enables you to forge a robust bond with your specific audience and set your small business apart in a competitive marketplace. Branding can harmonise your marketing strategies across various channels, including your website, to establish a unified identity. This can enhance the visibility and credibility of your business, a crucial factor for small enterprises and larger corporations striving for growth and success in today's fiercely competitive business landscape.
Depending on which deliverables you would like included in the package we will discuss our pricing options for you. The cost is based on the time and resources we will need to fulfil your project.
Branding holds immense significance, serving as the initial impression and enduring image that consumers associate with your company. Proficient branding solutions play a vital role in conveying your company's value proposition, culture, and the distinct attributes of your services, all within a unified brand experience.
Omni Group is all about making sure your project is incredible! Whilst our branding service is solely about your brand, we have plenty of fantastic marketing services you can add on. We can create a bespoke quote for you for multiple service packages.