Kelsey Family CIC, Founded 2022 and raised over 120k to provide family-based recovery services to those affected by substance misuse disorder.
The Kelsey Family approach us in need of a platform that’s capable of creating awareness, sharing a story, trust and most importantly a streamlined process of getting in touch and getting help.
This came down to a single page website that was capable of getting all this information across in small doses and clear navigation so people or families could find the help they needed. To support the delivery of the new website, we forged a ‘Introducing Kelsey Family CIC. With a full content day planned to have multiple video outcomes that can be used to spread awareness. In unison with the content we handed over a posting strategy and template that can be used and recycled for unlimited content.
- Founded in 2022
- 302 Activities Delivered
- Raised £120k
Steph Kelsey
CEO
“Omni was everything that we needed. The support they provided and clear communication made sure that we’re getting exactly what we want. Extremely talented team that we’re able to turn our needs into creative realities.”
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KELSEY FAMILY
Journey with Omni
Introduction and Discovery
It started with a phone call getting to know what Kelsey Family was looking for. Having done some research before hand, we could see a direction that they were looking to take. We then listened and learnt about what problems they’re facing and everything they do from a business stand point.
Proposal
Having a conversation first gave us the opportunity to look into the problems and services that they were facing. We then presented our solution that we saw was best fit.
Website Development
Building on this strong foundation, we turned our attention to the website redesign. Through brainstorming sessions and wire-framing, we developed a user-friendly interface that showcased Hash AI’s value proposition. Our talented designers then brought this vision to life, creating visually stunning assets that complemented the brand’s aesthetic.
Creative Content
The team put together well-constructed storyboards and animatics. We ran through all the process with the clients to make sure they were comfortable and happy with the plan. Following this we filmed, directed, shot, edited and delivered.
THE RESULTS
Key Outcomes
BY OMNI’s STRATEGY
Deliverable Achievements
RecogniseBranding
Pin pointed official branding through colour and typography.
Website
Provided a reliable get help quick website design.
Video Content
Directed, shot and edited an introduction video.
Social Media
Shot and edited consumable relatable reels for socials.
Post Strategy
Provided a visual template and post strategy for socials.
Link Avenues
Designated donation and voluntary work sections.
CHALLENGES
Key solutions to the challenges
As a charity working with individuals facing various life challenges, we understood the importance of
providing accessible and non-threatening avenues for contact.
Anonymity
As a charity working with individuals facing various life challenges, we understood the importance of providing accessible and non-threatening avenues for contact.
Multiple Avenues
Recognizing that individuals may have different reasons for contacting Kelsey Family, we provided navigation options for seeking help, donating, and volunteering.
Content Day
To prioritise the protection of those in recovery, we filmed a demonstration video featuring volunteers and the Kelsey Family team to showcase a typical day of their work.
Social Media Templates
To prioritise the protection of those in recovery, we filmed a demonstration video featuring volunteers and the Kelsey Family team to showcase a typical day of their work.
Results
The collaborative effort between Kelsey Family and Omni resulted in a successful project. We effectively organised the content into a single-page format, ensuring a clear and focused user experience. The team focused on minimising content and visuals to maximise the connecting between Kelsey Family and the users. It was such a pleasure working on this project and we hope all the best for Kelsey Family.
